PREMIERES MARCH 2020
California by Design is all about Californian innovation, ingenuity and design excellence.
It’s about inspiration, disruption and changing the game.
Judges and Presenters
Chris Livaudais, IDSA
Associate Creative Director InReality
Chris Livaudais, IDSA, works as an associate creative director of experience and service design with InReality, an experiential design agency in Atlanta, GA. He has the unique opportunity to influence his client’s growth trajectories with a mixture of future thinking and design process that allow for a strong balance of strategy and tact. His passion for design education and outreach within the community led him to a position on the board of the Atlanta Chapter of IDSA for the past eight years. He earned a short school certificate in experience design in 2012 from Domus Academy and a bachelor’s degree in industrial design from Auburn University. At IDSA’s 2016 International Conference in Detroit, Livaudais spoke on Objects that Talk Back.
He chaired IDSA’s South District Design Conference at his alam mater in 2016 and at University of Houston in 2017.
Founder, CEO & Creative Director, paulwylde
Located in The Bay Area of San Francisco, Paul is CEO and Creative Director of paulwylde – an award-winning brand, innovation and design consultancy that specializes in designing for hospitality. His active clients include Delta Air Lines, Jet Suite X, The Boeing Company, Allegiant Airlines, Saudia, Hawaiian Airlines, Alaska Airlines, Hilton Worldwide, Air Canada, Intercontinental Hotels Group, Jet Blue and Panasonic. His projects span brand strategy, identity design, advertising, experience and service, food and beverage and new product development.
paulwylde’s recent design and innovation programs for JetBlue MINT, Hawaiian Airlines and Hilton Worldwide have been acknowledged by many as the most notable innovations in the North American and Asia Pacific markets, using brand-led design to disrupt the status quo and drive competitive advantage. paulwylde was voted one of the most influential design teams in the world today by Monocle magazine.
Paul regularly gives presentations and lectures on design management, corporate identity and branding at events and conferences across the world. In 1997, he was invited to Buckingham Palace to meet Her Majesty the Queen in recognition of his services to design. He has appeared on NPR, BBC 2 and Dutch television and has been featured in the New York Times T magazine and Monocle. Paul’s work has been exhibited at London’s Design Museum twice. He is a visiting lecturer at The University of Washington, Syracuse University, The London School of Marketing, Central Saint Martins School of Art and London Metropolitan University.
Whipsaw, CEO, Principal Designer
Dan is President, CEO, and cofounder of Whipsaw. He is also the Principal Designer and directs the strategic and conceptual direction of most client accounts. His passion and experience combined with his personal philosophies about art, culture, psychology and technology permeate the work and the Whipsaw brand.
Throughout his prolific career Dan has designed hundreds of successful products ranging from baby bottles to supercomputers. Some of these hits include the Google Chromecast and OnHub, Nest Dropcam cameras, Brita Stream water purifiers, Dell’s Precision line, Cisco Telepresence systems, Livescribe smart pens, Eton radios, Adiri baby bottles, Yubo lunch boxes, Highfive teleconferencing, Intel tablets, Aristocrat slot machines, Leapfrog LeapPads, Roku devices, Topcon survey tools, Braun housewares, Motorola phones, Gateway PC’s, Sony headsets, the original Acer Aspire PC line, AT&T phones, NeXT computers, Logitech mice and Oracle computers.
Dan has won 255 design awards including many IDEA, Red Dot, iF, MDEA, D&AD, and G-Mark. He has been granted over 300 patents. His work has been featured in the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, the Chicago Athenaeum, and the Pasadena Museum of California Art.
Fast Company magazine selected Dan as one of the 100 Most Creative People in Business 2014, calling him “design’s secret weapon”. Fast Company also featured Dan as a Master of Design in 2005. His views and work have also been featured in Abitare, Axis, Business Week, CNN, Domus, Form, Fortune, Metropolis, Newsweek, Time, Wired, and several design books. Dan was inducted into the World Technology Network in 2013, a curated membership that honors individuals doing “the most innovative work of the greatest likely long term significance”.
Prior to founding Whipsaw in 1999, Dan was a VP and President at frog design where he designed many notable products and helped steer the company for ten years. Before joining frog in 1989 he was a lead designer at Henry Dreyfuss Associates and interned with design master George Nelson. He also interned at Hewlett Packard and Richardson Smith and graduated from the University of Cincinnati, College of Design, Architecture and Art.
CRAVE, Co-founder and VP
Ti Chang, IDSA, is an industrial designer/entrepreneur who is passionate about designing products for women. She is the co-founder and VP of Design of CRAVE (link is external), a San Francisco-based company specializing in discreet and luxury sex toys. Prior to Crave, Chang founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry which was acquired by CRAVE in 2011.
Since then, Chang has continued to lead the concept and design for the company’s full line of products, which has won numerous awards including IDSA International Design Excellence Awards (IDEA), Red Dot and Good Design. She is best known for the design of the vibrator necklace Vesper, one of the most celebrated and innovative sex toys disrupting the adult toy industry and changing the conversation around sex. She has been featured in numerous publications including Fortune, Forbes, Huffington Post and The New York Times. She is a former POPTECH speaker.
Dr. Brandon Gien
Founder of Good Design Australia
Dr. Brandon Gien is the Founder of Good Design Australia and Chair of the annual Australian Good Design Awards. In 2015, Brandon was inaugurated as a Senator of the World Design Organization (WDO), the world body for Industrial Design. He was a member of the Board of Directors for three consecutive terms and elected President of the organisation from 2013 to 2015, the first Australian to hold this position.
During his term as WDO President, he led the strategic transformation of the organisation, resulting in a new name, new vision and mission and a new global definition of Industrial Design. Through his work on the WDO Executive Board, he was instrumental in creating the World Design Impact Prize to honour Industrial Design driven projects that make a positive impact on our social, economic, cultural and environmental quality of life.
He is the current Chair of the Selection Committee for the World Design Capital®, designated every two years by the World Design Organization to recognise cities for their effective use of design to drive economic, social, cultural, and environmental development.
Prior to founding Good Design Australia, Dr. Gien was the Executive Director of Design Strategy at Standards Australia, recognised by the Australian Government as nation’s peak standards body.
He studied Mechanical Engineering at the University of Newcastle where he later graduated with a Bachelor’s Degree in Industrial Design. He holds a PhD in Environmental Design from the University of Canberra’s School of Design and Architecture.
Brandon is a Fellow of the Design Institute of Australia, Professional Member of the Industrial Design Society of America, a Member of the Australian Institute of Company Directors and a Member of the United Nations Association of Australia.
Dr. Gien was made a Design Ambassador to Japan, an international design advocacy role organised by the Japan Institute of Design Promotion (JDP).
He is currently an Adjunct Professor of Industrial Design at the University of Canberra and a presenter on popular television series: Australia by Design Innovation on Network TEN and 10 Bold.