PREMIERES MARCH 2020
California by Design is all about Californian innovation, ingenuity and design excellence.
It’s about inspiration, disruption and changing the game.
Judges and Presenters
Chris Livaudais, IDSA
Associate Creative Director InReality
Chris Livaudais, IDSA, works as an associate creative director of experience and service design with InReality, an experiential design agency in Atlanta, GA. He has the unique opportunity to influence his client’s growth trajectories with a mixture of future thinking and design process that allow for a strong balance of strategy and tact. His passion for design education and outreach within the community led him to a position on the board of the Atlanta Chapter of IDSA for the past eight years. He earned a short school certificate in experience design in 2012 from Domus Academy and a bachelor’s degree in industrial design from Auburn University. At IDSA’s 2016 International Conference in Detroit, Livaudais spoke on Objects that Talk Back.
He chaired IDSA’s South District Design Conference at his alam mater in 2016 and at University of Houston in 2017.
Founder, CEO & Creative Director, paulwylde
Located in The Bay Area of San Francisco, Paul is CEO and Creative Director of paulwylde – an award-winning brand, innovation and design consultancy that specializes in designing for hospitality. His active clients include Delta Air Lines, Jet Suite X, The Boeing Company, Allegiant Airlines, Saudia, Hawaiian Airlines, Alaska Airlines, Hilton Worldwide, Air Canada, Intercontinental Hotels Group, Jet Blue and Panasonic. His projects span brand strategy, identity design, advertising, experience and service, food and beverage and new product development.
paulwylde’s recent design and innovation programs for JetBlue MINT, Hawaiian Airlines and Hilton Worldwide have been acknowledged by many as the most notable innovations in the North American and Asia Pacific markets, using brand-led design to disrupt the status quo and drive competitive advantage. paulwylde was voted one of the most influential design teams in the world today by Monocle magazine.
Paul regularly gives presentations and lectures on design management, corporate identity and branding at events and conferences across the world. In 1997, he was invited to Buckingham Palace to meet Her Majesty the Queen in recognition of his services to design. He has appeared on NPR, BBC 2 and Dutch television and has been featured in the New York Times T magazine and Monocle. Paul’s work has been exhibited at London’s Design Museum twice. He is a visiting lecturer at The University of Washington, Syracuse University, The London School of Marketing, Central Saint Martins School of Art and London Metropolitan University.
Whipsaw, CEO, Principal Designer
Dan is President, CEO, and cofounder of Whipsaw. He is also the Principal Designer and directs the strategic and conceptual direction of most client accounts. His passion and experience combined with his personal philosophies about art, culture, psychology and technology permeate the work and the Whipsaw brand.
Throughout his prolific career Dan has designed hundreds of successful products ranging from baby bottles to supercomputers. Some of these hits include the Google Chromecast and OnHub, Nest Dropcam cameras, Brita Stream water purifiers, Dell’s Precision line, Cisco Telepresence systems, Livescribe smart pens, Eton radios, Adiri baby bottles, Yubo lunch boxes, Highfive teleconferencing, Intel tablets, Aristocrat slot machines, Leapfrog LeapPads, Roku devices, Topcon survey tools, Braun housewares, Motorola phones, Gateway PC’s, Sony headsets, the original Acer Aspire PC line, AT&T phones, NeXT computers, Logitech mice and Oracle computers.
Dan has won 255 design awards including many IDEA, Red Dot, iF, MDEA, D&AD, and G-Mark. He has been granted over 300 patents. His work has been featured in the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, the Chicago Athenaeum, and the Pasadena Museum of California Art.
Fast Company magazine selected Dan as one of the 100 Most Creative People in Business 2014, calling him “design’s secret weapon”. Fast Company also featured Dan as a Master of Design in 2005. His views and work have also been featured in Abitare, Axis, Business Week, CNN, Domus, Form, Fortune, Metropolis, Newsweek, Time, Wired, and several design books. Dan was inducted into the World Technology Network in 2013, a curated membership that honors individuals doing “the most innovative work of the greatest likely long term significance”.
Prior to founding Whipsaw in 1999, Dan was a VP and President at frog design where he designed many notable products and helped steer the company for ten years. Before joining frog in 1989 he was a lead designer at Henry Dreyfuss Associates and interned with design master George Nelson. He also interned at Hewlett Packard and Richardson Smith and graduated from the University of Cincinnati, College of Design, Architecture and Art.
CRAVE, Co-founder and VP
Ti Chang, IDSA, is an industrial designer/entrepreneur who is passionate about designing products for women. She is the co-founder and VP of Design of CRAVE (link is external), a San Francisco-based company specializing in discreet and luxury sex toys. Prior to Crave, Chang founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry which was acquired by CRAVE in 2011.
Since then, Chang has continued to lead the concept and design for the company’s full line of products, which has won numerous awards including IDSA International Design Excellence Awards (IDEA), Red Dot and Good Design. She is best known for the design of the vibrator necklace Vesper, one of the most celebrated and innovative sex toys disrupting the adult toy industry and changing the conversation around sex. She has been featured in numerous publications including Fortune, Forbes, Huffington Post and The New York Times. She is a former POPTECH speaker.
Dr. Brandon Gien
Founder of Good Design Australia
Dr. Brandon Gien is the Founder of Good Design Australia and Chair of the annual Australian Good Design Awards. In 2015, Brandon was inaugurated as a Senator of the World Design Organization (WDO), the world body for Industrial Design. He was a member of the Board of Directors for three consecutive terms and elected President of the organisation from 2013 to 2015, the first Australian to hold this position.
During his term as WDO President, he led the strategic transformation of the organisation, resulting in a new name, new vision and mission and a new global definition of Industrial Design. Through his work on the WDO Executive Board, he was instrumental in creating the World Design Impact Prize to honour Industrial Design driven projects that make a positive impact on our social, economic, cultural and environmental quality of life.
He is the current Chair of the Selection Committee for the World Design Capital®, designated every two years by the World Design Organization to recognise cities for their effective use of design to drive economic, social, cultural, and environmental development.
Prior to founding Good Design Australia, Dr. Gien was the Executive Director of Design Strategy at Standards Australia, recognised by the Australian Government as nation’s peak standards body.
He studied Mechanical Engineering at the University of Newcastle where he later graduated with a Bachelor’s Degree in Industrial Design. He holds a PhD in Environmental Design from the University of Canberra’s School of Design and Architecture.
Brandon is a Fellow of the Design Institute of Australia, Professional Member of the Industrial Design Society of America, a Member of the Australian Institute of Company Directors and a Member of the United Nations Association of Australia.
Dr. Gien was made a Design Ambassador to Japan, an international design advocacy role organised by the Japan Institute of Design Promotion (JDP).
He is currently an Adjunct Professor of Industrial Design at the University of Canberra and a presenter on popular television series: Australia by Design Innovation on Network TEN and 10 Bold.
Co-Founder and Managing Partner of Core77
Stuart Constantine is a co-founder and managing partner at Core77, a design and publishing company based in New York City. After graduating from the University of Connecticut with a BA in History, he worked as a packaging designer for Lotus Software, later earning as Masters Degree in Industrial Design from Pratt Institute.
He co-founded Core77 in 1995, over the years working as a designer, writer, editor, product manager, technology and business director. With over 20 years of experience in the design and technology industry, Stuart has deep expertise in industrial design, product development, digital publishing, and interaction design. He currently resides in Connecticut with his wife, three children and a collection of guitars, bicycles and pets.
Donald Burlock Jr
As a creative leader and experiential designer, Donald is passionate about helping cross-functional teams evolve alongside brand experiences, be they app-based, hardware, or installations. He thrives within the seams of collaboration. Donald believes that informed design strategy, elegant UX, and ambitious content are the pillars by which brands can build equity, power, and relatability. He feels just as comfortable in tech-savvy arenas as he does shoulder to shoulder with videographers, on location.
Donald’s design experience ranges from working with global brands, including GE, Coca-Cola, Dolby, Cisco and numerous startups in Silicon Valley. Prior to coming to the Bay Area in 2013, he spent time working as a product designer at IDEO in Boston.
Denise Gershbein, Executive Product Design and Innovation Consultant
Denise is a design leader, facilitator and independent consultant. She shows clients how to use the best practices of human-centered design coupled with influences from business, technology, and culture.
In her two decades of experience, she has created products, services and design systems; led clients through transformational innovation processes; and developed and facilitated capacity building approaches for spreading design to organizations of all sizes. Denise believes in the power of design to create positive social impact, and is especially passionate about systems design, ethics and humane technology.
Denise works with a wide range of clients on projects such as homelessness interventions, clinical trials technology, “21st Century” education approaches, and smallholder farmer financial processes. In addition to her personal clients she also currently serves as Affiliate Head of Design for The Data Guild, a venture studio made up of data scientists, engineers, designers and entrepreneurs passionate about making a difference in the world through the thoughtful application of data to address critical challenges in the domains of climate change, renewable energy, life sciences and healthcare. Denise is an adjunct professor in the Interaction Design Masters Program at California College of the Arts.
Denise studied graphic design at The Savannah College of Art and Design, and received her graduate degree in Product Design from Stanford’s famous Product Design program. She spent 11 years at global innovation firm frog design, where she was the company’s second-ever female Executive Creative Director. In her tenure at frog, she designed solutions for everything from “Campbell’s Soup to NASA Mission Control,” always working in cross-disciplinary teams made up of visual, interaction, brand and industrial designers and technologists.
Denise eventually became frog’s Executive Director of Social Impact, thanks to her team’s work with clients like the Nike Foundation and UNICEF Innovation. She was the creative lead in developing frog’s Collective Action Toolkit, an open-source set of activities that guide people from unique backgrounds to bring together their skills and perspectives to address and solve challenges in their communities. The Collective Action Toolkit has been downloaded over 30,000 times in 4 different languages since its initial release, and has been adapted for use in small communities, schools, government and corporate settings. It was the winner of a Bronze International Design Excellence Award (IDEA).