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NEWS > August 23, 2019

 

IDSA Partners with New TV Series “California by Design: Innovations”

Premiering in March 2020 on the FOX Television Network, “California by Design: Innovations” will bring design excellence and innovations to a mass mainstream audience.

“It’s the IDSA’s goal to celebrate industrial design and innovation at the highest level and we believe this program helps us accomplish that.”

CHICAGO, IL (PRWEB) AUGUST 22, 2019 – 7:15 am

The Industrial Designers Society of America (IDSA) announced its partnership with “California by Design: Innovations” during the International Design Excellence Awards (IDEA) Ceremony and Gala on Aug. 22, 2019 at VenueSIX10 in Chicago, IL.

“California by Design: Innovations” will air Sunday mornings in March-April 2020 on the FOX Television Network in Los Angeles and the San Francisco / Bay Area. The countdown format television show will feature IDSA as an industry partner and longtime IDSA members Dan Harden and Ti Chang as co-presenters.

The design community is invited to submit innovations for the show via the “California by Design: Innovations” website.


Overview

“California by Design: Innovations” tells the stories behind the great innovations that are changing the way we live our lives. Innovators will share the challenges they’re facing, the problems they’re solving and the amazing benefits their innovations are providing to individuals, communities, industry and society.

“California by Design” revives the popular “Towards 2000” genre of television entertainment, providing a mass mainstream audience with deep insights into what it takes to imagine, create and bring to life new ideas and innovations.


Audience Snapshot

  • Airing on Sundays, 9:30-10:30am PST on the FOX Television Network stations KTVU San Francisco / Bay Area and KTTV FOX Los Angeles, immediately following FOX’s highly-rated breakfast News program
  • Reaching a combined audience of over 9.6 million viewers within the timeslot
  • Skewed towards the 25 to 54-year-old demographic


Format
Innovation is incredibly broad. “California by Design: Innovations” features everything from personal devices to transportation, medical and advanced technologies that affect our daily lives. It uncovers the key ingredients of these designs: How innovative are they, what makes them different and what problems are they trying to solve?

Across six half-hour episodes, “California by Design” will spotlight 40 of California’s most incredible and game-changing innovations. The first five episodes will feature eight different innovations per episode. A judging deliberation will result in one or more innovations being chosen from each episode to go through to the sixth and final episode, counting down to the top 10 game-changing innovations for the year.

Ultimately, the “California by Design: Innovations” panel will declare which of these top 10 designs is the California by Design: Innovation of the Year.

Broadcast Dates 2020
Sundays 9:30am PST 
Episode 1: March 2
Episode 2: March 9
Episode 3: March 16
Episode 4: March 23
Episode 5: March 30
Episode 6: April 6

Comments from “California by Design” executive producer Mike Chapman

“Innovation at its most simple is about bringing an idea to market. But the power comes when you link design to creativity, which allows that innovation to answer a need we didn’t know we had … Not since the industrial revolution have we witnessed such an epochal transformation of our society, culture, infrastructure, education, transportation, medicine and economics. It’s hard to keep up with the daily changes of ‘how we do things.’

‘California by Design: Innovations’ showcases only the amazing and the mind-boggling … innovations and concepts that are real and are sure to change the way we live our daily lives today, but also in five years’ time. We are excited to have gathered some of the most influential industrial designers representing California’s design and innovation community. Their job is to provide insights and get us excited about the advancements the world has in store for us.”

California by Design: Innovations is a fantastic opportunity, a design conversation in front of a mainstream American audience.”

Comments from IDSA Executive Director Chris Livaudais

“Great industrial design is more than a great aesthetic. ‘California by Design: Innovations’ will allow viewers to explore the entire arc of what an innovator goes through when they are developing a project or product, and to really understand what it takes to put something out to market. We’ll be able to hear those stories and tell that narrative.

The IDSA hopes the industrial design community gets behind and becomes part of ‘California by Design: Innovations.’ This program is about celebrating you—the designer, the crafter— amplifying your message and your work, and broadcasting your design in front of a much larger platform than we ever thought possible. An amazing opportunity.

The IDSA is proud to be the industry partner of ‘California by Design: Innovations.’ IDSA’s goal to celebrate industrial design and innovation at the highest level and we believe this program helps us accomplish that.”

Co-Presenter Dan Harden

Highly respected industrial designer Dan Harden is a co-presenter for the series and will be out in the field bringing the show’s innovation stories to life. Dan is President, CEO and co-founder of the acclaimed U.S. design firm Whipsaw.

“California by Design is personally very exciting for me because there’s so much creativity and vibrancy here. Collectively we are going to find, bring forward and articulate the value of what good design is. It’s a great opportunity for the design community at large to express what we do to a broad audience. Nothing like this has ever been done before.”

Dan has won over 270 design awards and has been granted over 350 patents. His vast experience and deep insights add significant firepower to the collective brain-trust that is the show’s panel of industry experts. 

Co-Presenter Ti Chang

Ti Chang is an industrial designer, entrepreneur, co-founder and VP of Design for CRAVE, a company based in San Francisco, CA that designs luxury pleasure products for women. She is best known for the design of the celebrated vibrator necklace Vesper. Chang leads the concept and design for the company’s full line of products, which have won numerous design awards including IDEA, Red Dot and Good Design.

A native of Atlanta, GA who now enjoys life and work in the San Francisco Bay Area, Ti holds an MA in Design Products from Royal College of Art in London and a BS in Industrial Design from Georgia

Institute of Technology. Ti also will take viewers out in the field as a co-presenter for “California by Design: Innovations,” presenting innovation stories.

Co-Presenter Paul Wylde

Paul Wylde is the Founder, CEO and Creative Director of paulwylde: a very successful and award-winning boutique brand, innovation, design and communications consultancy located in the San Francisco Bay Area.

Paul specializes in creating, activating and translating brand promises into memorable experiences for the hospitality, travel, retail and food & beverage industries. His current clients include: Allegiant Air, Jet Suite X, Odyssey Airlines, The Boeing Company, Delta Airlines, Carmel City Council, EnView, Saudia Airlines, Barclaycard, Air Canada, Jet Blue Airways, Hilton Worldwide, Panasonic, Intercontinental Hotels Group and BMW Group.

 “This show represents a huge opportunity to educate and inspire people as to the true worth of design.”

Background

“Australia by Design” was introduced to Australian audiences in 2017 via the TEN Network. Starting with an Architectural series, television company MWC Productions then partnered with the Good Design Awards to create the Innovations program.

Now in 2019, “Australia by Design: Innovations” is in its third series and has gained a loyal, diverse and growing national television audience.

 

Design Community Participation

California by Design: Innovations welcomes the design community to submit their innovations and become part of a new era of design conversation. With an anticipated audience of over 9 million people every week, we cannot be more excited to get started!

Contact California by Design: Innovations today by heading to our website: www.californiabydesign.com or jumping on social @californiabydesignTV

 Media Contacts:

Maggie Whitnall
Marketing and Digital Manager
MWC Productions
maggie@californiabydesign.com

Leah Pickett
Communications Manager
IDSA
leahp@idsa.org

NEWS > November 4, 2019

 

Core77 partners with New TV Series “California by Design: Innovations

Industrial design takes center stage in this new TV series that celebrates innovation and the inspiring people who are changing hte way we live our lives.

By Stuart Constantine, Core77

We’re excited to announce that we’ll be working as an official media partner with the new show ‘California by Design: Innovations’. Premiering in March 2020 on the FOX Television Network, ‘California by Design: Innovations’ will air on Saturday mornings in Los Angeles and the San Francisco / Bay Area. The program tells the development journey behind a wide range of innovative products, featuring interviews and profiles of designers and entrepreneurs, who share the challenges they’re facing, the problems they’re solving and the benefits their work provides to individuals, communities, industry and society.

As long-time proponents of the value of design, we’re thrilled to see a program like this coming to a mainstream audience, and believe it is long overdue. I’ve been invited to appear on the program as a judge in the 6-part series, and as a co-founder of Core77 I hope my experience as an observer of the industry and consumer culture provides valuable insight and feedback to the people and the products.

Executive Producer of California by Design: Innovations, Mike Chapman, who first introduced the Innovation series to Australian audiences, knows first-hand the impact of good design. “Innovation at its most simple is about bringing an idea to market. But the power comes when you link design to creativity, which allows that innovation to answer a need we didn’t know we had.”

Chapman continues, “California by Design: Innovations provides an important platform for innovators and design professionals to showcase their ingenuity in front of a mainstream audience. Innovators seeking to be part of the show are encouraged to reach out and get involved.”

California by Design: Innovations – Program Snapshot • Commences Saturday, March 7, 2020
• 6 half-hour episodes
• 5 presenters – all highly respected design professionals
• Airs 9:30-10:30am PST on the FOX Television Network stations KTVU 2 San Francisco / Bay Area and KTTV FOX 11, Los Angeles

Across six half-hour episodes, the California by Design: Innovation’s presenters will spotlight notable innovations recently developed by people and companies in California. A judging deliberation will result in one or more innovations being chosen from each episode to go through to the sixth and final episode, counting down to the top innovation of the year.

Highly respected industrial designer Dan Harden is a presenter for the series and will be out in the field bringing the show’s innovation stories to life. Dan is President, CEO and co-founder of the acclaimed U.S. design firm Whipsaw.

“California by Design is personally very exciting for me because there’s so much creativity and vibrancy here. Collectively we are going to find, bring forward and articulate the value of what good design is. It’s a great opportunity for the design community at large to express what we do to a broad audience. Nothing like this has ever been done before.”

Dan has won over 270 design awards and has been granted over 350 patents. His vast experience and deep insights add significant firepower to the collective brain-trust that is the show’s panel of industry experts.

Paul Wylde is the Founder, CEO and Creative Director of paulwylde: a successful and award-winning boutique brand, innovation, design and communications consultancy located in the San Francisco Bay Area.

Paul specializes in creating, activating and translating brand promises into memorable experiences for the hospitality, travel, retail and food & beverage industries. His current clients include: Allegiant Air, Jet Suite X, Odyssey Airlines, The Boeing Company, Delta Airlines, Carmel City Council, EnView, Saudia Airlines, Barclaycard, Air Canada, Jet Blue Airways, Hilton Worldwide, Panasonic, Intercontinental Hotels Group and BMW Group.

“This show represents a huge opportunity to educate and inspire people as to the true worth of design.”

“Australia by Design” was introduced to Australian audiences in 2017 via the TEN Network. Starting with an Architectural series, television company MWC Productions then partnered with the Good Design Awards to create the Innovations program.

Now in 2019, “Australia by Design: Innovations” is in its third series and has gained a loyal, diverse and growing national television audience.

California by Design: Innovations welcomes the design community to submit their innovations and become part of a new era of design conversation. With an anticipated audience of over 9 million people for the series, designers can be part of an amazing new TV series that is changing the way we look at great design.

To contact the team at California by Design: Innovations head over to their website.